Wel­come to Anglesey sign to be erected be­fore Easter vis­i­tor rush

Bangor Mail - - FRONT PAGE - Gareth Wyn Wil­liams

COUN­CIL bosses have promised to take ac­tion af­ter a cam­paign has been launched to er­rect a sign wel­com­ing vis­i­tors to Anglesey, cit­ing the im­por­tance of ‘mak­ing a good first im­pres­sion’.

The is­land’s tourist sec­tor sus­tains around 4,000 jobs, bring­ing in over £280m a year to the lo­cal econ­omy.

Just this week, the county coun­cil launched a Des­ti­na­tion Man­age­ment Plan (DMP) rep­re­sents “its con­tin­ued com­mit­ment to tourism”, de­spite fac­ing sig­nif­i­cant bud­get cuts.

But fol­low­ing con­cerns that a lack of a wel­come sign was not a good first im­pres­sion for vis­i­tors, the lo­cal au­thor­ity has now promised to in­stall one by next Easter.

Ef­forts have re­cently been made to raise the two stone lions on the Britannia Bridge, cit­ing a pos­i­tive ef­fect on tourism. But ac­cord­ing to Cllr Car­wyn Jones, the fact that there isn’t a wel­come sign on the Britannia Bridge - which car­ries the bulk of traf­fic to and from Anglesey, needs ad­dress­ing.

“A cam­paign was launched re­cently to raise the Britannia Bridge lions on the grounds that it would be good for tourism,” he said.

“But this would surely re­quire a hefty sum of money to ac­com­plish?

“A much cheaper and quicker op­tion to cre­ate a good first im­pres­sion would be to erect a ‘Croeso i Ynys Môn / Wel­come to the Isle of Anglesey’ sign to those cross­ing the Britannia Bridge.”

Cllr Jones added: “I re­mem­ber a sign be­ing in place a cou­ple of years ago, but I un­der­stand it came down with a storm, and was never re­placed. But in the day and age of so­cial me­dia and re­view web­sites, cre­at­ing a pos­i­tive first im­pres­sion has never been more im­por­tant.

“Its ex­tremely im­por­tant that we do all that we can to help the tourism in­dus­try and erect­ing a wel­come sign is one small but im­por­tant step. Ev­ery day, vis­i­tors com­ment on the is­land and add to the ex­ist­ing 62,601 Tripad­vi­sor re­views of Anglesey and its at­trac­tions, ac­com­mo­da­tion and restau­rants.

“Hav­ing some­thing as sim­ple as a wel­come sign as you cross the Britannia Bridge is so im­por­tant in cre­at­ing a pos­i­tive first im­pres­sion as peo­ple visit our Is­land. We don’t get a sec­ond chance to make a good first im­pres­sion.”

In re­sponse, Anglesey’s Head of Reg­u­la­tion and Eco­nomic De­vel­op­ment, Dy­lan Wil­liams, said: “We recog­nise the im­por­tance of the wel­come to Anglesey sign once across the Britannia Bridge, and the frus­tra­tions caused by the de­lays in res­ur­rect­ing.

“Dis­cus­sions have been held with North Wales Trunk Road Agency and UK High­ways with a view to in­stalling a new wel­come sign.

“Fund­ing has also been ear­marked in the County Coun­cil’s tourism bud­get and we hope to see a new sign in place by Easter.”

Cllr Car­wyn Jones would like to erect a wel­come to Anglesey sign on Britannia Bridge

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