BRIDAL WAVE
WEDDING DRESSES WILL LIKELY BE SIMPLER, CHEAPER, AND MORE SUSTAINABLE. PRUDENCE WADE FINDS OUT MORE
AFTER over a year of cancelled or minimised ceremonies, we’re tentatively looking forward to the return of weddings.
The pandemic has been tough for brides and grooms-to-be: according to Bridebook’s
2021 Wedding Report, 65% of couples have had to delay their weddings at least once.
This has shaped wedding dress styles too.
Ally Voss, who set up bridalwear brand Clover London in 2020, says: “The way that we shop today, compared to the way we shopped even a year or two ago, is so different.”
Ally suggests there’s now more of a focus on sustainable brands, lower price points and simpler styles, as many brides have come out of Covid “with a really different perception on what’s important in life”. With lots of people affected financially due to the pandemic, the hunt will likely be on for more affordable options. Ultimately, Ally’s top piece of advice is to “never lose sight of your budget. It’s so important to not necessarily get swept up in the whole magic of being a bride”.
If you’re looking for a chic dress suited to the demands of being a pandemic bride, these brands won’t cost the earth...