05 ALAN SUGAR
We’ve reached the halfway point of the 14th series of popular BBC One entrepreneurial series The Apprentice. Humphreys caught up with Lord Sugar to talk about the TV series so far, and a bit about Brexit
DURING THE FIRST EPISODE, ONE OF THE TEAMS BOUGHT A REAL OCTOPUS INSTEAD OF SCUBA DIVING EQUIPMENT. HOW DID YOU FEEL WATCHING IT BACK?
Well, I mean obviously I’ve seen it, and I’d heard about it at the time, so I’m not frustrated now, but at the time it was frustrating to see how they could make such a monumental mistake.
YOU’VE SAID THE BBC DOESN’T CONSIDER HOW INSPIRING THE SHOW IS FOR YOUNGER PEOPLE - WHAT ELSE CAN BE DONE TO INSPIRE YOUNG PEOPLE TO GO INTO BUSINESS?
I don’t think I can do much more than what I already do on the programme. I think the BBC could do a follow-up programme showing how well the winners have done and therefore how well their programme has done, to create this enterprise culture.
YOU HAVE ALSO SAID HOW YOU WORRY ABOUT THE CANDIDATES GOING INTO IT FOR FAME...
You always think about that, don’t you? Sometimes you see people and you think to yourself, ‘I hope someone hasn’t come in for the wrong reason and taken the place of a genuine candidate’, if you understand what I mean. It can happen, and what tends to happen is they get withdrawal symptoms after they’ve been shown on TV for a few episodes and they quite like the fact they’re being recognised by their friends and family and relatives and members of the public and opportunities come their way afterwards to go on some of these silly programmes. But I don’t think most of my candidates enter in there with the thought of saying, ‘Ooh, this is going to enhance my TV career’. It just comes afterwards.
THERE HAVE BEEN QUITE A FEW REFERENCES (IN THE SHOW) TO THE FACT THAT THINGS ARE CURRENTLY TUMULTUOUS FINANCIALLY, AND THAT THERE’S UNCERTAINTY BECAUSE OF BREXIT. IS IT IMPORTANT FOR US TO BE THINKING ABOUT THAT?
Georgia Unfortunately we have to think about it. It’s very unclear at the moment what a postbrexit situation is going to be.
In my opinion, I think even a smooth transition post-brexit is not going to happen in a month, or a couple of months it’s going to be a period of, it could take five to ten years for us to really settle down after every single regulation has been unwound.i think it’s a bad decision, a terrible, terrible decision, but it’s been done, and that’s it. Can’t do anything about it.
AFTER 14 SERIES OF THE APPRENTICE, DO YOU STILL FEEL THE SAME EXCITEMENT?
Yeah I do. My buzz out of this is getting that winner to start a business from scratch, basically.
Two hundred and fifty thousand pounds is a lot of money for most people, but actually in the commercial business world, it’s not a lot of money really. But I really enjoy that, and the day I don’t enjoy it anymore will be the day I respectfully give it up.
YOU’VE BEEN ASKED IF YOUR ONELINERS ARE PLANNED. DO YOU GET FRUSTRATED THAT PEOPLE DON’T SEEM TO THINK YOU COULD JUST BE NATURALLY FUNNY?
Exactly, yeah [chuckles]. In business in general - not necessarily The Apprentice business is tough and I’ve always been known to laugh things off and have a sense of humour because you have to laugh sometimes otherwise you’d kill yourself. So sometimes sarcasm and self-criticism of things that go wrong is a trait I’ve always had.
Some of my one-liners or whatever you want to call them are not new. I mean things like ‘blind leading the blind’ is a statement I’ve often used and it was appropriate at that time. The Apprentice continues on Wednesdays at 9pm on BBC One