Agency writes its own toy story

Bath Chronicle - - BUSINESS -

Bath-based High­light PR, which marks its 20th an­niver­sary in 2019, has been awarded na­tional and re­gional in­dus­try ac­co­lades for its con­sumer­fo­cused cam­paigns this year. Com­pet­ing against some of the UK’S largest dig­i­tal agen­cies in The Drum mag­a­zine’s 2018 So­cial Buzz Awards, High­light was highly com­mended in the Best In­te­grated Cam­paign cat­e­gory for its launch of the new Syl­va­nian Fam­i­lies Town – the largest prod­uct launch in the toy brand’s 33-year his­tory. The Syl­va­nian Fam­i­lies cam­paign was also recog­nised re­gion­ally, with High­light win­ning Gold in the Best Con­sumer Re­la­tions cat­e­gory at the Char­tered In­sti­tute of Pub­lic Re­la­tions (CIPR) Pride Awards for the South of Eng­land and Chan­nel Is­lands. Com­bin­ing the World’s Small­est Fash­ion Show at Ham­ley’s Re­gent Street with a road­show un­der­pinned by so­cial me­dia ac­tiv­ity around the hash­tag #Syl­va­ni­an­frow, the CIPR judges de­scribed High­light’s cam­paign as “a model ex­am­ple of how PR can re­ally prove its worth in the board­room”. The agency also picked up the CIPR Pride ‘In­te­grated Cam­paign’ Sil­ver award for its re­cent work on the clas­sic chil­dren’s char­ac­ter, Miffy. This in­volved a year-long fo­cused repo­si­tion­ing of the char­ac­ter as a de­sign-led baby gift and nurs­ery in­te­ri­ors brand, while still main­tain­ing Miffy’s ap­peal to stylish adults. Al­i­son Vel­la­cott, con­sumer di­rec­tor at High­light PR, said: “It’s very sat­is­fy­ing to be com­mended for our Syl­va­nian Fam­i­lies cam­paign at a na­tional level, par­tic­u­larly when we were up against much big­ger Lon­don agen­cies in the So­cial Buzz Awards. “It was also great to pick up two re­gional awards from the CIPR. “We’re proud to have the op­por- tu­nity to man­age some great fam­ily brands and to have re­ceived such ex­cel­lent feed­back from the judges.” Lo­cated in cen­tral Bath, High­light’s grow­ing team of­fers PR, so­cial me­dia and con­tent mar­ket­ing con­sul­tancy to a range of na­tional and in­ter­na­tional com­pa­nies and brands. The agency works in a di­verse range of sec­tors in­clud­ing baby & par­ent­ing, food and drink, kids and toys and leisure and life­style.

Staff at Bath-based High­light PR were de­lighted to scoop awards for their work com­pet­ing against some of the UK’S largest dig­i­tal agen­cies

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