New agency set to make a name for itself

A new reputation agency is moving to Bath to help businesses grow through purpose and sustainability.

The full service reputation consultancy ‘It’s a Shovel’ started three years ago in South Africa by founder, Jessica Whitcutt Fagan. The business helps mid-sized companies to embrace purpose and sustainability.

Jessica said: “Quite simply, companies with a strong reputation perform better and the biggest drivers of reputation are the purpose and sustainability related elements.

“Given the unprecedented social, economic and environmental challenges facing the planet, it is critical that CEOS step up to the plate and use the scale and skill of their businesses as a force for good. Our purpose is purpose and we are committed to doing our bit to help us all achieve the Sustainable Development Goals (SDG).

The SDG Ambition Framework, launched by the United Nations earlier this year, is an initiative to challenge thousands of companies to raise their level of ambition to meet the needs of society and planet by fully integrating sustainability into business strategy and operations.

It’s a Shovel’s proprietary #Reputationwithpurpose model helps businesses to identify their purpose, entrench it in their operations and culture, and leverage their impact for reputational capital lift.

The firm’s practice areas reflect the critical success factors that companies need to get right in order to successfully transform into sustainable businesses.

‘It’s a Shovel’ boasts a unique combination of skills and experience – sustainability, corporate finance and strategic communications.

In line with its sustainability ethos, It’s a Shovel operates as a virtual agency.

Without having to account for the carbon footprint of an office or their team’s commute, they are able to minimize their impact and provide services more efficiently.