Meat campaigners target shopfront

Greenpeace Bath covered Bathwick Hill Tesco’s shopfront with a poster promoting a petition to call upon the retailer’s CEO to cut links with “forest destroyers”.

On Monday, posters appeared on the front window of the store, claiming that Tesco sells industrial meat linked to deforestation in the Amazon.

The posters were accompanied by a letter from Greenpeace UK executive director John Sauven to Tesco’s new global CEO Ken Murphy saying that customers want Tesco to drop forest destroyers from its supply chains and reduce the amount of meat it sells by at least half – starting with phasing out industrially produced meat.

Anna, from Keynsham, said: “I found it impossible to simply walk past this shocking image of the Amazon burning to clear land to produce industrial meat. The message to Tesco’s new CEO Ken Murphy couldn’t be clearer. Tesco must drop forest destroyers altogether and stop selling industrial meat.’’

Greenpeace Bath said: “Tesco promised to end its part in deforestation for commodities such as soya by 2020, but in 2018 it quietly changed that goal to 2025 and still has not published a credible plan to show how this will be achieved.”

Anna said: “The Amazon is more than 5,000 miles away, but the products in our local Tesco and on our dinner plates are fuelling rainforest destruction.

“I am reducing my meat consumption because I cannot keep eating products that I know have contributed to forest destruction, and therefore to the climate emergency.

“Please join me in eating less meat, and sign our petition to supermarket chains and fast food companies on cutting forest destroyers from their supply chains.’’