Sweet taste of success without the added sugar
Bath sisters are taking the snack world by storm with their new savoury nuts and crackers with no added sugar.
With the recent government initiative to crack down on sugary snacks, the Squirrel Sisters Gracie and Sophie Tyrrell, who are known for campaigning against sugar, have chosen this time to launch their new range of savoury snacks.
Gracie said: “It’s great that people are taking their snacking choices seriously and realising the harm sugar can cause.
“The UK faces a major crisis when it comes to obesity – 63 per cent of adults in England are overweight or living with obesity so we are proud to offer consumers a genuinely healthy and delicious range of snacks; snacks that will satisfy consumers’ taste-buds as well as their health.”
The sisters’ savoury range consists of roasted nuts in the flavours smoked almonds, salt and cider vinegar almonds, chilli cashews and sea salt and black cracked pepper cashews, which are all available from October 1. They are also releasing a range of crunchy crackers in the flavours smoked paprika and crispy onion flavour, which is launched on November 1.
The sisters launched their business in 2015 after Sophie received a life-threatening diagnosis, which led to her giving up sugar. It was out of this darkness that the Squirrel Sisters brand was born.
Sophie said: “Refined and alternative sugars are in so many things and it makes me so angry. Sugar is a huge issue, it’s detrimental to our health and it frustrates me that it’s taken a global pandemic for the Government to start taking action.
“We have been and will continue to campaign against sugar by offering our consumers a fantastic and delicious alternative.”
Five years on from launching their brand, which has sold millions of bars across the nation, they are proud to still be the only snacking brand in the UK with their full range having no added sugar.
Holland and Barrett has already snapped up their new range and will be launching them online this month. The sisters have also received several export orders.
Squirrel Sisters Gracie and Sophie Tyrrell launch a new snack range