Sweet taste of suc­cess with­out the added sugar

Bath Chronicle - - FRONT PAGE -

Bath sis­ters are tak­ing the snack world by storm with their new savoury nuts and crack­ers with no added sugar.

With the re­cent gov­ern­ment ini­tia­tive to crack down on sug­ary snacks, the Squir­rel Sis­ters Gra­cie and So­phie Tyrrell, who are known for cam­paign­ing against sugar, have cho­sen this time to launch their new range of savoury snacks.

Gra­cie said: “It’s great that peo­ple are tak­ing their snack­ing choices se­ri­ously and re­al­is­ing the harm sugar can cause.

“The UK faces a ma­jor cri­sis when it comes to obe­sity – 63 per cent of adults in Eng­land are over­weight or liv­ing with obe­sity so we are proud to of­fer con­sumers a gen­uinely healthy and de­li­cious range of snacks; snacks that will sat­isfy con­sumers’ taste-buds as well as their health.”

The sis­ters’ savoury range con­sists of roasted nuts in the flavours smoked al­monds, salt and cider vine­gar al­monds, chilli cashews and sea salt and black cracked pep­per cashews, which are all avail­able from Oc­to­ber 1. They are also re­leas­ing a range of crunchy crack­ers in the flavours smoked pa­prika and crispy onion flavour, which is launched on Novem­ber 1.

The sis­ters launched their busi­ness in 2015 af­ter So­phie re­ceived a life-threat­en­ing di­ag­no­sis, which led to her giv­ing up sugar. It was out of this dark­ness that the Squir­rel Sis­ters brand was born.

So­phie said: “Re­fined and al­ter­na­tive sug­ars are in so many things and it makes me so an­gry. Sugar is a huge is­sue, it’s detri­men­tal to our health and it frus­trates me that it’s taken a global pan­demic for the Gov­ern­ment to start tak­ing ac­tion.

“We have been and will con­tinue to cam­paign against sugar by of­fer­ing our con­sumers a fan­tas­tic and de­li­cious al­ter­na­tive.”

Five years on from launch­ing their brand, which has sold mil­lions of bars across the na­tion, they are proud to still be the only snack­ing brand in the UK with their full range hav­ing no added sugar.

Hol­land and Bar­rett has al­ready snapped up their new range and will be launch­ing them on­line this month. The sis­ters have also re­ceived sev­eral ex­port or­ders.

Squir­rel Sis­ters Gra­cie and So­phie Tyrrell launch a new snack range

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