Bath Chronicle

The spirit is will­ing: how one Welsh dis­tillery is en­sur­ing its EU ex­ports re­main as strong as ever

- Alcoholic Drinks · European Union · United Kingdom · France · Germany · Spain · Eu · Penderyn · Brecon

CEO of Pen­deryn Dis­tillery in the Bre­con Bea­cons, Stephen Davies is get­ting ready for the end of the UK tran­si­tion pe­riod. “We pro­duce pre­mium spir­its and a lot of our whisky goes to France and Ger­many, while our Bre­con gin is pop­u­lar in Spain,” he says. “The do­mes­tic mar­ket is very strong for us too; we’re in all the big su­per­mar­kets. “Right now, the main thing we’re look­ing at is la­belling com­pli­ance. About 20 per cent of our busi­ness is with EU coun­tries and we have to make sure we’re la­bel com­pli­ant by the end of the year. So at the mo­ment we’re con­cen­trat­ing on find­ing the most ef­fi­cient way to la­bel.” The change in cus­toms pro­ce­dures is also a key is­sue, and it’s vi­tal that the com­pany

plans ahead. “We’re do­ing all that home­work and work­ing with the wine and spir­its trade as­so­ci­a­tion,” says Stephen. “They’re point­ing us in the right di­rec­tion, par­tic­u­larly on things like la­belling and com­pli­ance. “We’re ob­vi­ously aware that cus­toms are go­ing to change too, but we’re used to ex­port­ing all over the world, so what we’re try­ing to do now is es­tab­lish ex­actly what the new pro­ce­dures will be. As far as I know, there don’t ap­pear to be any tar­iffs on whisky. “With the dif­fer­ence in duty, get­ting those things right early on is so im­por­tant. We tend to use freight for­ward­ing com­pa­nies for cus­toms pro­ce­dures and we’re pretty de­ter­mined to get that right so that stock gets on the shelves.”

 ??  ?? STILL GAME Stephen is work­ing to en­sure seam­less trad­ing with the EU post­tran­si­tion
STILL GAME Stephen is work­ing to en­sure seam­less trad­ing with the EU post­tran­si­tion
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