Bid to take VR into new dimension
Dr Matthew Freeman, reader in multi-platform media at Bath Spa University, has founded Immersive Promotion Design Ltd, a new marketing consultancy for the world of extended reality.
It supports virtual reality (VR) and augmented reality (AR) businesses to better communicate with their audiences about the power of immersive content. The company builds on sector-development research funded by Storyfutures Academy and Bristol+bath Creative R+D, and is the first spin-off business for the University’s Centre for Cultural and Creative Industries.
The initiative brings together expertise from Bath Spa, the BBC VR Hub, Limina Immersive, Storycentral, Raucous and beyond. Last year the research team partnered with The National Gallery, Anagram and Studio Mcguire to build research-led and audience-tested promotional campaigns for VR and AR experiences.
Matthew said: “Many people have recognised the enormous potential of immersive technologies like virtual and augmented reality to transform the creative industries as we know them. Until now, however, the immersive sector has struggled to reach bigger, more mainstream audiences - the kinds of people used to streaming Netflix but not yet interested in VR headsets.
“The challenge is obvious: How do you communicate the magic of being in a VR experience via social media, posters and trailers? Immersive Promotion provides a step towards establishing a new promotional language for VR and AR, opening the door to a bigger, more diverse immersive audience. We are very excited.”
Visit immersivepromotion.com to find out more.