Bath Chronicle

It could be a more sustainabl­e option


“By renting rather than buying new, you’re saving the carbon emissions of a garment being manufactur­ed, and extending the lifespan of a garment,” says Georgie Hyatt, CEO and co-founder of Rotaro, which also uses a carbon-neutral delivery partner.

By Rotation is a peer-to-peer platform, where users rent from each others’ wardrobes.

Founder and CEO Eshita Kabra-davies explains: “We are 100% circular, as we don’t purchase inventory for the sake of renting it, which is an important factor to consider when renting for environmen­tal reasons.”

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