A rise in eat­ing deer meat

BBC Wildlife Magazine - - Red Deer -

Sales of deer meat, or veni­son, have been in­creas­ing in re­cent years. This is due to the re­al­i­sa­tion that veni­son is a red meat op­tion con­tain­ing more pro­tein and less fat than beef. Cur­rently, only 65 per cent of UK de­mand for veni­son is met with home-grown meat, with the rest im­ported from coun­tries such as New Zealand, Poland and Spain. By 2020, it is es­ti­mated that 50 per cent of UK veni­son sales will be im­ported. Find out more at: scot­tish-veni­son.info.

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