A rise in eating deer meat
Sales of deer meat, or venison, have been increasing in recent years. This is due to the realisation that venison is a red meat option containing more protein and less fat than beef. Currently, only 65 per cent of UK demand for venison is met with home-grown meat, with the rest imported from countries such as New Zealand, Poland and Spain. By 2020, it is estimated that 50 per cent of UK venison sales will be imported. Find out more at: scottish-venison.info.