Me­dia power

BBC Wildlife Magazine - - Our Wild World -

I re­ally found Mark Car­war­dine’s ar­ti­cle on the re­ac­tion to the Notre Dame fire (My Way of Think­ing, June, 2019) an in­ter­est­ing read and I agree with Mark’s sen­ti­ment.

The cathe­dral is held dear in a lot of hearts and in­evitably it was huge world­wide news. How­ever, it all comes down to the me­dia. If, for ex­am­ple, BBC News at Six ran a head­line bul­letin about the plight of the vaquita, then we would see huge re­sponses, and I’m sure a lot of money com­ing in to help them.

Then if that hap­pens, what about other gravely en­dan­gered species – why does one de­serve more at­ten­tion than the other? The me­dia runs the show. James Pinck­ney, Southamp­ton

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