Birth of a brand: It’s not all about ‘me’

BBC Wildlife Magazine - - GORDON BUCHANAN -

Gor­don Buchanan’s lynx se­ries is the ninth in a hugely pop­u­lar run of doc­u­men­taries, of­ten shown over Christ­mas and New Year. “I’ve be­come known for a brand where ‘me’ is al­ways in the ti­tle,” he says. “It’s quite funny re­ally, as I don’t think I’m a very ‘me, me, me’ per­son! But be­ing part of the Christ­mas sched­ule is great – it’s fam­ily TV for peo­ple with full stom­achs!”

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