BBC Countryfile Magazine

PÁRAMO: ENGINEERED TO LAST A LIFETIME

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30 years since Nick Brown founded Páramo Directiona­l Clothing and started working with the Miquelina Foundation in Colombia, the ethical high performanc­e clothing brand continues to pride itself on its legacy of longevity, repairabil­ity and recyclabil­ity.

Designing garments that will never become obsolete has always been at the heart of Páramo. All garments can be cleaned and reproofed easily at home using Nikwax® waterproof­ing aftercare. When repair or alteration­s are needed Páramo’s dedicated repair workshop, founded 25 years ago, services around 4500 garments a year. To optimise the use of each garment, Páramo provides the opportunit­y to tradein Páramo kit for new, the old kit is then restored and often re-sold, giving them a second life. The chemical-free Nikwax Analogy® waterproof fabric system used in Páramo’s garments avoids the need for mixed materials, membranes or taped seams making them uniquely suited for recycling. So, when beyond repair, old unwanted garments are sent to be recycled into new polyester, ensuring nothing goes to landfill.

Whether your garment needs repairing, altering or is simply no longer needed, by returning it to Páramo you know that it will always be looked after on its new adventure.

Innovating and striving to change the way the outdoor industry interacts with the wider world was Nick Brown’s radical thinking 30 years ago and now, as an Employee-Owned Trust, social and ecological founding values will be maintained. To discover more about Páramo’s 30-year history and the findings of the sustainabi­lity report, with plans outlined for the next few years, head to the ‘Our Ethics’ page on the website: paramo-clothing.com

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