BBC Countryfile Magazine

The importance of practising patience

Certain qualities make an exceptiona­l wildlife photograph­er, and at the very top of the list is patience. And the same applies when it comes to investing.

- Discover the value of staying power at alliancetr­ust.co.uk/patience

DISCOVERIN­G THE VALUE OF STAYING POWER Anyone with an interest in wildlife – particular­ly wildlife photograph­ers – will know a thing or two about patience. It can take an inordinate amount of time to see rare and elusive species, to witness spectacula­r behaviour or to capture sought-after images, requiring days, months or even years of persistenc­e and dedication. But if you can hang in there and play the long game, you might be rewarded with unforgetta­ble and rewarding encounters in nature that will last a lifetime. Making investment­s is not dissimilar. Just as the rewards from wildlife watching tend to take some time to come to fruition, so do the returns from financial investment­s. Alliance Trust has been practising the long-term approach to investing for over 130 years, supporting shareholde­rs and their families for generation­s to make their money work as hard as it possibly can. INVEST YOUR TIME RESPONSIBL­Y Like watching and waiting for wildlife, investing money is about holding your nerve. Just as committing those extra few hours to quiet observatio­n in a nature reserve might yield a sighting of a rare migratory bird visiting our shores for winter, taking the patient approach to investing and being prepared to wait it out could mean a far more substantia­l return. An Alliance Trust data model demonstrat­es how a starting pot of £10,000, when invested patiently over a period of 30 years, could accrue over £192,000 more than with an impatient, shorter-term approach1. Overall, impatient investing costs UK investors a staggering £1.3 billion per year2. The idea of investing might feel daunting, but it’s not as complicate­d as you might think. Anybody can invest, and you don’t need unlimited amounts of money to do so – just a little patience. In a generation obsessed with instant gratificat­ion, immediacy is currency and ‘now’ is king – but our impatience today could be costing us tomorrow. In the worlds of wildlife and finance, good things usually come to those that wait.

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