Co-op steps up funerals price war with guarantee extension
THE Co-op has stepped up its efforts in a price war with other funeral providers with an extension on its guarantee to beat competitor quotes.
In yet another aggressive move designed to put pressure on its rivals, Co-op extended its price guarantee to all funeral plans and probate fees.
This is on top of a previous promise to beat quotes for funeral service costs on a like-for-like basis, which was announced early in September. The additional guarantee covers plans taken out by the living in preparation for their own funerals.
Some 70,000 people took out funeral plans last year with Co-op, which is the UK’S biggest funeral provider.
The Co-op’s move will also apply to the cost of administering a grant of probate, which can on average amount to £4,500.
“Every year, thousands of families are having to find significant sums to arrange the funerals of their loved ones and are seeing any inheritance left reduced by probate fees,” said Robert Ma- clachlan, managing director of Co-op funerals and care and life planning.
“By introducing these new measures we hope that more people will plan ahead with confidence and families who are left to deal with probate can trust that they’re getting the best price,” he added.