Co-op steps up fu­ner­als price war with guar­an­tee ex­ten­sion

Belfast Telegraph - Business Telegraph - - Ni Job Finder - BY ALYS KEY

THE Co-op has stepped up its ef­forts in a price war with other funeral providers with an ex­ten­sion on its guar­an­tee to beat com­peti­tor quotes.

In yet an­other ag­gres­sive move de­signed to put pres­sure on its ri­vals, Co-op ex­tended its price guar­an­tee to all funeral plans and pro­bate fees.

This is on top of a pre­vi­ous prom­ise to beat quotes for funeral ser­vice costs on a like-for-like ba­sis, which was an­nounced early in Septem­ber. The ad­di­tional guar­an­tee cov­ers plans taken out by the liv­ing in prepa­ra­tion for their own fu­ner­als.

Some 70,000 peo­ple took out funeral plans last year with Co-op, which is the UK’S big­gest funeral provider.

The Co-op’s move will also ap­ply to the cost of ad­min­is­ter­ing a grant of pro­bate, which can on av­er­age amount to £4,500.

“Ev­ery year, thou­sands of fam­i­lies are hav­ing to find sig­nif­i­cant sums to ar­range the fu­ner­als of their loved ones and are see­ing any in­her­i­tance left re­duced by pro­bate fees,” said Robert Ma- clach­lan, man­ag­ing di­rec­tor of Co-op fu­ner­als and care and life plan­ning.

“By in­tro­duc­ing these new mea­sures we hope that more peo­ple will plan ahead with con­fi­dence and fam­i­lies who are left to deal with pro­bate can trust that they’re getting the best price,” he added.

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