Pub­li­can launches his own brand of whiskey

Belfast Telegraph - Business Telegraph - - News - BY EMMA DEIGHAN

A CO Antrim busi­ness­man has launched his own whiskey and is to re­vive a for­mer Bal­ly­mena brand dat­ing back to the late 1800s.

Vin­cent Hurl, owner of the Crosskey Inn lo­cated be­tween Port­glenone and Toome, said he launched Crosskeys 1654 on the back of tourism in­ter­est in his 17th cen­tury pub. He is now trade­mark­ing the once thriv­ing James Mcal­lis­ter and Son’s Old Ir­ish Whiskey.

Crosskeys 1654, an eightyear-old sin­gle malt whiskey, is sold be­hind the bar at the pub for £48.99.

Mr Hurl stud­ied a Mas­ters in ho­tel and tourism man­age­ment in 2013 fo­cus­ing on Ir­ish whiskey. That led him to con­sider es­tab­lish­ing his own brand.

“I looked at the strength of the visi­tors com­ing here and the growth of Ir­ish whiskey, espe­cially in the US, and I thought I’ll do my own brand.”

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