Belfast Telegraph - NI Carfinder - - News -

THE new DS Store Eglinton brought a taste of Paris to North­ern Ire­land re­cently, when it opened its doors to cus­tomers for the first time. Lo­cated on Cour­tauld Way, Eglinton, near Lon­don­derry (BT47 3DN) it is a com­pletely new build, con­ceived from the ground up to rep­re­sent the ex­pand­ing pre­mium French car brand DS Au­to­mo­biles. Embracing the very lat­est tech­nol­ogy, DS Store Eglinton will pro­vide new and used car buy­ers with a spe­cial en­vi­ron­ment to ex­plore, ex­pe­ri­ence, spec­ify and pur­chase their next DS car.

An­drew Miller, Dealer Prin­ci­pal of JC Halliday & Sons in Eglinton, com­mented: “The open­ing of DS Store Eglinton is a great mo­ment for all at JC Halliday & Sons. We share the vi­sion with DS Au­to­mo­biles in the grow­ing de­mand in pre­mium and stylishly-dis­tinc­tive new cars that re­flect strongly on their own­ers’ sta­tus and ve­hi­cle as­pi­ra­tions. A DS Store has a very dif­fer­ent feel to a tra­di­tional car show­room with a pre­mium space for dis­plays and at­ten­tion-to-de­tail fea­tures that gives cus­tomers a feel­ing of well-be­ing in stylish sur­round­ings.

“DS Store Eglinton, the only DS out­let in North­ern Ire­land, per­mits cus­tomers to be on a pro­gres­sive and im­mer­sive jour­ney that makes spec­i­fy­ing a new car to be a wholly de­light­ful ex­pe­ri­ence. This can start with a high-def­i­ni­tion, life-sized 3D DS Vir­tual Re­al­ity ex­pe­ri­ence through to the ar­rival of their be­spoke-spec­i­fied new DS car. This en­vi­ron­ment raises the bar of cus­tomer ex­pe­ri­ence to a new level. We wel­come ev­ery­one to come and see it for them­selves, and to en­joy re­fresh­ments and one-to-one ser­vice from our DS Ex­pert Ad­vi­sors.”

DS Store Eglinton in­cor­po­rates a num­ber of fea­tures de­signed to en­hance the cus­tomer’s ex­pe­ri­ence in­clud­ing:

Ω 3,300sq ft show­room that can ac­com­mo­date the dis­play of five DS cars Ω 3D DS Vir­tual Vi­sion area – for a life-size con­fig­u­ra­tion of a cus­tomer spec­i­fied DS car of their choice Ω Lounge area – with Ne­spresso cof­fee ma­chine and com­fort­able be­spoke seat­ing Ω Air con­di­tioned sur­round­ings, lightly scented with an exclusive DS am­bi­ence-scent via a spe­cial dif­fuser Ω Dig­i­tal con­fig­u­ra­tor and crafted items dis­play, in­clud­ing ve­hi­cle op­tions avail­able

As well as dis­play­ing a com­pi­la­tion of beau­ti­fully crafted items from col­lec­tors’ mod­els to leather bags, scented can­dles and books, the DS Store brings to­gether an exclusive ar­ray of phys­i­cal and vir­tual as­sets. The re­sult en­ables each cus­tomer to try out be­fore they buy in a stylish and chic en­vi­ron­ment that is nonethe­less a warm and wel­com­ing at­mos­phere.

The DS Store con­cept is a retail out­let very dif­fer­ent from a nor­mal car show­room. Of­fer­ing an en­tire brand ex­pe­ri­ence, it’s de­signed as a lux­ury bou­tique ded­i­cated to the DS brand. The unique Parisian chic at­mos­phere is re­flected in ev­ery de­sign de­tail: from the colour scheme, the DS de­signed fur­ni­ture, light­ing ef­fect, to the DS scented rooms and cho­sen mu­sic, ev­ery­thing is in har­mony to cre­ate a unique en­vi­ron­ment.

Alain Descat, Man­ag­ing Di­rec­tor at DS Au­to­mo­biles in the UK com­mented: “2018 rep­re­sents an im­por­tant pe­riod for the emerg­ing DS brand. We have started a new-gen­er­a­tion of new mod­els, the first of which is DS 7 CROSSBACK, the SUV by DS. In par­al­lel we are in­tro­duc­ing an ex­pan­sive range of ser­vices to en­sure each per­son has a unique cus­tomer ex­pe­ri­ence, un­der the guise of ‘Only You, the DS Ex­pe­ri­ence’, to en­sure all ser­vices are ex­tended to our cus­tomers and we also have a grow­ing net­work of ded­i­cated DS Stores and DS Sa­lons, pri­mary among which is DS Store Eglinton.

“We’ve used in­tu­itive tech­nol­ogy like DS Vir­tual Vi­sion to be at the fore­front of new ways for our cus­tomers to spec­ify, ex­pe­ri­ence and buy a new car in or­der to make their lives eas­ier and bet­ter in­formed. DS Store Eglinton has been fin­ished with great at­ten­tion-to-de­tail. The re­sult has the French savoir-faire we’re renowned for and most im­por­tantly, we’ve cre­ated an ap­peal­ing en­vi­ron­ment for our cus­tomers to im­merse them­selves with the DS brand.” Con­tact de­tails for DS Store Eglinton can be found by fol­low­ing this web­site link www.ds­ or by call­ing 02871 160746.

ABOVE: L-R: Martin Swift, Re­gional De­vel­op­ment Man­ager; Kevin Jones, Head Com­mu­ni­ca­tions; Alain Descat M.D. DS Au­to­mo­bilies; Jamie Lee O Don­nell ‘Derry Girls’ ac­tress; John Halliday, Man­ag­ing Di­rec­tor; An­drew Miller, Prin­ci­pal Dealer and Mark Blun­dell,...

4. L-R: Jac­qui Mcpher­son, Jes­sica Halliday and Me­gan Miller 4

Pho­tos: Donal Dunn

2 2. L-R: Gemma Logue and Vic­to­ria Craw­ford en­joy­ing the evening

6 6. L-R: An­drew Miller, Dealer Princ­pal, Jamie Lee O Don­nell of ‘Derry Girls’ and Roisin Clif­ford, Mar­ket­ing Man­ager

3 3. L-R: Alain Descat, UK Man­ag­ing Di­rec­tor DS Au­to­mo­biles and Kevin Jones, Head of Com­mu­ni­ca­tion DS

1 1. L-R: Ge­or­gia Green, Ellen Mac­far­lane, Chloe Tin­ney and Leona Ni­choll

5 5. L-R: John Halliday, ‘Derry Girls’ ac­tress Jamie Lee O Don­nell and An­drew Miller, Dealer Prin­ci­pal

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