Belfast Telegraph - NI Carfinder - - News -

ISUZU’S mighty D-max pick-up has col­lected two new cov­eted tro­phies, be­ing voted “Most Re­li­able Pick-up” at the 2018 Pro­fes­sional Pick-up and 4x4 awards, and “Best Work­horse Pick-up” by Trade and Van Driver at the im­por­tant an­nual Com­mer­cial Ve­hi­cle Show in Birm­ing­ham. Th­ese are hugely sig­nif­i­cant recog­ni­tion as they are voted for by ac­tual own­ers and busi­ness users, and highly prized by ve­hi­cle man­u­fac­tur­ers as they un­de­ni­ably re­flect cus­tomer sat­is­fac­tion (or lack of ) in their cho­sen ve­hi­cle.

“We’re de­lighted to get such a mas­sive dou­ble thumbs-up”, said Wil­liam Brown, Isuzu UK Man­ag­ing Di­rec­tor. “We lis­ten hard to our cus­tomers and are con­stantly striv­ing to im­prove our of­fer­ing. In re­sponse to feed­back from North­ern Ire­land own­ers we in­creased our war­ranty last year to in­clude 5 years Eu­ro­pean Road­side As­sist and Re­cov­ery. The D-max is im­mensely re­li­able and well proven, how­ever ex­tend­ing breakdown cover pro­vides en­hanced peace of mind for users here en­gaged in reg­u­lar cross bor­der jour­neys – even sim­ply run­ning out of fuel you’re now never on your own in a D-max.”

“The D-max is the long es­tab­lished class-lead­ing pick-up with 3.5 tonnes tow­ing and num­ber 1 choice of UK and North­ern Ire­land farm­ers. Own­ers con­sis­tently impressed upon me the im­por­tance of trailer use around the clock – so we now fit full size spare wheels as stan­dard across the D-max range. Every model has Hill­start As­sist and De­scent Con­trol as stan­dard to fur­ther im­prove safety for trailer users,” con­tin­ued Brown. “D-max is firmly es­tab­lished in North­ern Ire­land and we have six deal­ers here pro­vid­ing great ser­vice, ex­per­tise and knowl­edge. Isuzu only build com­mer­cial ve­hi­cles, every D-max is built to do as hard a day’s work as our North­ern Ire­land cus­tomers. The full range is 70mph com­pli­ant and the new gen­er­a­tion en­gines are so well en­gi­neered and ef­fi­cient they meet Euro 6 with no Ad­blu re­quired. Those are sig­nif­i­cant ben­e­fits a lot of our com­peti­tors can­not match, many al­ter­na­tive pick-ups are re­stricted to 50mph with the ad­di­tional cost, mess and ir­ri­ta­tions of Ad­blu.”

The “Most Re­li­able Pick-up” and “Best Work­horse” awards join the 2018 ‘ What Van’ “Pick-Up of the Year” award in Brown’s tro­phy cabi­net sit­ting along­side the “Best MPG” tro­phy won in last year’s Fuel Econ­omy Marathon, fur­ther tes­ta­ment to the mer­its of the 1.9 turbo diesel power unit. “When we moved from the 2.5TD to the 1.9 many ques­tioned our progress, sales in the UK and North­ern Ire­land con­tinue to boom and cus­tomers love the new Isuzu pow­er­plant – it’s lighter, smoother, more pow­er­ful, cleaner and more eco­nom­i­cal than its pre­de­ces­sor. Matched to new 6-speed au­to­matic or man­ual trans­mis­sions it’s eas­ily a bet­ter driv­ing ve­hi­cle too. This year we’ve al­ready added sev­eral new ma­jor fleet users to our cus­tomer base in North­ern Ire­land – the fuel ef­fi­ciency, out­stand­ing resid­ual val­ues, prod­uct re­li­a­bil­ity and value for money were all deal clinch­ers. Don’t take my word for it – talk to D-max own­ers, and visit your lo­cal dealer to try it for your­self!”

Wil­liam Brown (left), with Isuzu NI deal­ers, un­veil the new D-max at the 2017 Bal­moral Show

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