Iceland’s rainforest ad too political for television
SUPERMARKET Iceland has seen its Christmas advert blocked from TV screens for being too political.
The commercial, voiced by actress Emma Thompson and originally produced by Greenpeace, features a cartoon orangutan and highlights the plight of the animal’s rainforest habitat.
Clearcast, the body which approves or rejects adverts for broadcast on television and video on demand, said it was “concerned” that the commercial “doesn’t comply” with legislation on political advertising.
It added that Greenpeace had “not yet been able to demonstrate compliance in this area”.
Since Iceland posted the “banned” video online it has since received thousands of shares on social media, which is not regulated in the same way.
The company tweeted: “You won’t see our Christmas advert on TV this year, because it was banned. But we want to share Rang-tan’s story with you ... Will you help us share the story?”
The advert focuses on the impact of deforestation for palm oil, and follows the supermarket’s decision to remove the product from all its own-label food by the end of 2018.
Greenpeace said the commercial was not originally intended for television, but neither they or Clearcast were able to immediately confirm whether it had been previously submitted for broadcast clearance.