Ice­land’s rain­for­est ad too po­lit­i­cal for tele­vi­sion

Belfast Telegraph - - NEWS - BY STEPHEN JONES

SU­PER­MAR­KET Ice­land has seen its Christ­mas ad­vert blocked from TV screens for be­ing too po­lit­i­cal.

The com­mer­cial, voiced by ac­tress Emma Thomp­son and orig­i­nally pro­duced by Green­peace, fea­tures a car­toon orang­utan and high­lights the plight of the an­i­mal’s rain­for­est habi­tat.

Clearcast, the body which ap­proves or re­jects ad­verts for broad­cast on tele­vi­sion and video on de­mand, said it was “con­cerned” that the com­mer­cial “doesn’t com­ply” with leg­is­la­tion on po­lit­i­cal ad­ver­tis­ing.

It added that Green­peace had “not yet been able to demon­strate com­pli­ance in this area”.

Since Ice­land posted the “banned” video on­line it has since re­ceived thou­sands of shares on so­cial me­dia, which is not reg­u­lated in the same way.

The com­pany tweeted: “You won’t see our Christ­mas ad­vert on TV this year, be­cause it was banned. But we want to share Rang-tan’s story with you ... Will you help us share the story?”

The ad­vert fo­cuses on the im­pact of de­for­esta­tion for palm oil, and fol­lows the su­per­mar­ket’s de­ci­sion to re­move the prod­uct from all its own-la­bel food by the end of 2018.

Green­peace said the com­mer­cial was not orig­i­nally in­tended for tele­vi­sion, but nei­ther they or Clearcast were able to im­me­di­ately con­firm whether it had been pre­vi­ously sub­mit­ted for broad­cast clear­ance.

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