Raise a glass to a taste of the world

Berkshire Life - - Chef Profile - WORDS: Jan Ray­croft

Want to im­press drinks party guests? The ul­ti­mate bar snacks are now be­ing made in Berk­shire, thanks to a fa­ther of three’s

de­ter­mi­na­tion to pur­sue his dream

When a man sells his trea­sured Audi A6 to pump a chunk of cash into an idea you know he means busi­ness. Daniel Feather­stone did just that to fol­low a dream and is now zoom­ing along the road to what might well be de­scribed as a very ‘tasty re­sult’.

He left the cor­po­rate world be­hind (“There were a lot of rolling eyes” he says) to con­tinue a quest to launch a range of truly unique pre­mium bar snacks, hav­ing tested them out in his home kitchen be­fore mov­ing on to pro­duc­tion in Waltham St Lawrence vil­lage hall.

Just two years later his Made for Drink range has been cham­pi­oned by the likes of He­ston Blu­men­thal and Rick Stein and can be found on the shelves of Waitrose and Fort­num & Ma­son. There’s now a happy team in­clud­ing Dan’s wife Jen and friend Sophi on the mar­ket­ing side (both ladies come from cor­po­rate back­grounds as lawyers), while a brother is among those beaver­ing away in the im­mac­u­late kitchen of their new premises in Maiden­head, a few miles from the fam­ily’s home in Twyford.

“One thing I did have on my side is that I was used to launch­ing brands,” he re­veals. “And I could see that the pub scene was chang­ing with the growth of craft beers and peo­ple seek­ing some­thing dif­fer­ent.” Pre­vi­ously Daniel had worked for Pep­sico, own­ers of the Walk­ers crisp em­pire. He’d moved on to wine im­port­ing

(“a fun in­dus­try and you get to visit vine­yards”) but the dream

Pho­tos: Mau­reen McLean

Dan and Jen took the chance to grow their own busi­ness while rais­ing a fam­ily in Twyford

What a busy bunch! We man­aged to catch up with the Made for Drink team as they pre­pared for Christ­mas or­ders

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