Raise a glass to a taste of the world
Want to impress drinks party guests? The ultimate bar snacks are now being made in Berkshire, thanks to a father of three’s
determination to pursue his dream
When a man sells his treasured Audi A6 to pump a chunk of cash into an idea you know he means business. Daniel Featherstone did just that to follow a dream and is now zooming along the road to what might well be described as a very ‘tasty result’.
He left the corporate world behind (“There were a lot of rolling eyes” he says) to continue a quest to launch a range of truly unique premium bar snacks, having tested them out in his home kitchen before moving on to production in Waltham St Lawrence village hall.
Just two years later his Made for Drink range has been championed by the likes of Heston Blumenthal and Rick Stein and can be found on the shelves of Waitrose and Fortnum & Mason. There’s now a happy team including Dan’s wife Jen and friend Sophi on the marketing side (both ladies come from corporate backgrounds as lawyers), while a brother is among those beavering away in the immaculate kitchen of their new premises in Maidenhead, a few miles from the family’s home in Twyford.
“One thing I did have on my side is that I was used to launching brands,” he reveals. “And I could see that the pub scene was changing with the growth of craft beers and people seeking something different.” Previously Daniel had worked for Pepsico, owners of the Walkers crisp empire. He’d moved on to wine importing
(“a fun industry and you get to visit vineyards”) but the dream
Photos: Maureen McLean
Dan and Jen took the chance to grow their own business while raising a family in Twyford
What a busy bunch! We managed to catch up with the Made for Drink team as they prepared for Christmas orders