Livewire lives


Har­ley are back in the elec­tric mo­tor­cy­cle game. Af­ter creat­ing an elec­tric pro­to­type in 2014 – called the Livewire – the com­pany qui­etly dumped the pro­ject when its 55-mile range got a past­ing. But CEO Matt Le­vatich an­nounced at the end of Jan­uary that Har­ley will launch their first bat­tery-pow­ered mo­tor­cy­cle 'within 18 months.' It seems that fall­ing sales (Har­ley’s mo­tor­cy­clere­lated rev­enue fell 6.8% in 2017 to $4.92 bil­lion, the fourth year with­out growth) and bat­tery tech­nol­ogy ad­vances have spurred Har­ley to think again. Le­vatich con­tin­ued: 'The EV mo­tor­cy­cle mar­ket is in its in­fancy to­day, but we be­lieve pre­mium Har­ley-david­son elec­tric mo­tor­cy­cles will help drive ex­cite­ment and par­tic­i­pa­tion in the sport glob­ally. As we ex­pand our EV ca­pa­bil­i­ties and com­mit­ment, we get even more ex­cited about the role elec­tric mo­tor­cy­cles will play in grow­ing our busi­ness.'

If Har­ley can in­crease range closer to 150 miles, they might be on to some­thing

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