Livewire lives
Harley are back in the electric motorcycle game. After creating an electric prototype in 2014 – called the Livewire – the company quietly dumped the project when its 55-mile range got a pasting. But CEO Matt Levatich announced at the end of January that Harley will launch their first battery-powered motorcycle 'within 18 months.' It seems that falling sales (Harley’s motorcyclerelated revenue fell 6.8% in 2017 to $4.92 billion, the fourth year without growth) and battery technology advances have spurred Harley to think again. Levatich continued: 'The EV motorcycle market is in its infancy today, but we believe premium Harley-davidson electric motorcycles will help drive excitement and participation in the sport globally. As we expand our EV capabilities and commitment, we get even more excited about the role electric motorcycles will play in growing our business.'