AN IDEA IS BORN
‘It’s 1968 and three friends, Mario, Franco and Lino [Dainese] begin to plan a summer bike trip with the desire to see new worlds.’ So say the first words as you enter the Dainese Archivio (DAR). ‘DAR is not a museum, it is the evolving archive of a company that looks to the future,’ continues the message. And so round Europe, on bikes, went the boys and the idea of Dainese was born amid the music, skirts and drugs of London and the like…