‘They had to do something’

and Some This begs would announcement the argue question the – company is why a shock now? had to do something to reassure investors after four straight years of sales declines. And was the announcement rushed out to calm nerves after Trump-tariff shenanigans? There is a whiff of shelved design dept. ideas brought back to life to buy time – the date on the plate of one of the prototypes in Harley’s promo video, for example, reads ‘Apr 14’. And in the same video, the action footage supposedly illustrating the Pan American is of some air-cooled Harley off-road customs made by Spanish builders El Solitario. But ultimately, this announcement has to be a good thing. This road map of the future seems a commendable attempt to stop the rot.