END OF SEASON SALE…
End of season sales can be a treasure trove of great gear at stupendous prices. Bt knowing when to strike and what to buy is key...
There is a right time and a wrong time to track down a bargain…
THE RETAIL LIFE CYCLE
Motorcycling so kit retailers is need a seasonal to turn business over their and summer stock to offer year-round riders winter kit at the right time, and they do this by discounting. The main end-of-season sale starts in September and – in the days before the internet – culminated at the NEC Show in November, where retailers switched in to ‘everything must go’ mode. Then there’s a winter clearance after Christmas and into January ready for new-season stock arriving in March.
WHAT’S IN A SALE?
There discontinued discounts are two for ongoing lines types and of lines. sale seasonal items: Products are well discontinued or they’ve been when updated. they’ve not sold Discontinued items have the biggest discounts and retailers will usually locate them all together within the ‘Clearance’ pages of their online shop, which can be searched via size, type or brand. And there’s always the sale rail in a showroom you can rifle through.
THE TIME TO BUY
Into make stock better late meaning further the February potential reductions the retailers longer deal. on However, you will lingering wait often the deploying likelihood this of your tactic size could being reduce available. the Right now there are huge savings to be made on summer touring gear, luggage and race leathers. For example, the now-discontinued Alpinestars Santa Fe Drystar Air jacket is a mesh touring jacket with a waterproof layer, which is ideal for summer touring. It’s been dropped from £299.99 to £183.99. Brands such as Alpinestars will discontinue a style only to replace it with a very similar product the following year, so you won’t ever feel like you’re riding around in passé kit. Also, keeping an eye on new product news in your favourite biking publications will give you a heads up as to which kit is getting updated for next year. For example, Shoei’s GT-AIR 2 touring helmet is due to hit the shelves in March which means there could be keen deals on the out-going original.
SHOWS OUT, INTERNET IN
While November’s NEC bike show is still a great day out, things aren’t what they used to be because the tactic of ‘pile it high and sell it cheap’ has moved to the internet. Competition is fierce between retailers and it’s pretty much standard practice for them to price match any deal that you’ve found online, regardless of whether it’s a current style or discounted item. The upshot of this is that shopping has been shifting at an unprecedented rate away from your local showroom to online retailers, who perhaps aren’t even based in the UK.
‘Be a loyal customer at your favourite motorcycle shop’
However, fighting match online back some and deals UK offering shop as well owners to as price offering are shop-only deals as reward for you beating a path to their door. Certainly for Getgeared, the deals available in-store are always better than the deals online. And, if you are of a standard build, then your local shop is always going to win out over shopping online in the clearance sections. My tip: become a loyal customer at your favourite motorcycle shop. You will get the better deals, great advice plus all the benefits of shopping around… you might even get a cup of tea, too.
THE BREXIT EFFECT
Without the made have that uncertainty most been it hard wanting motorcycle spending for around retailers to be less. accessory controversial, Brexit This as people means has retailers are and sitting need to on shift excess it, which stock this for autumn buyers is brilliant. Combine this opportunity with the ongoing uncertainty over trade deals and you’ve got the recipe for some unprecedented offers, if you act now. Buy this autumn and into winter – while uncertainty lingers, the offers will be better. And, like it or not, if there is a hard Brexit, the powers in Whitehall will focus on the export and import of cars and pharmaceuticals a long time before your favourite motorcycle boots from Italy even get a look in. It is entirely possible that there will be supply issues next year.
ARE MY CONSUMER RIGHTS DISCOUNTED, TOO?
Sales and discounts don’t affect your rights. But, having said that, there are issues with purchasing items that have been discontinued you need to be aware of: loving that touring jacket and trouser combo you bought at a bargainof-the-century price? It’s discontinued, so if the trousers fail after eight months you are unlikely to get the same matching pair of pants again as a warranty exchange. Purchased an incredible bargain? If you need to return it under warranty, you can’t claim a like-for-like replacement based on functionality, only a replacement to the same value.
…face, like it used to be, can pay dividends
Yes you can buy online but doing it face to…
Is the Operations director at Getgeared, started there 11 years ago as assistant manager in the Leatherhead shop. Been riding for 15 years, everything from Scooters to Harleys.