END OF SEA­SON SALE…

End of sea­son sales can be a trea­sure trove of great gear at stu­pen­dous prices. Bt know­ing when to strike and what to buy is key...

BIKE (UK) - - CONTENTS - with Matt Gerdes-han­son get­geared.co.uk

There is a right time and a wrong time to track down a bar­gain…

THE RE­TAIL LIFE CY­CLE

Mo­tor­cy­cling so kit re­tail­ers is need a sea­sonal to turn busi­ness over their and sum­mer stock to of­fer year-round riders win­ter kit at the right time, and they do this by dis­count­ing. The main end-of-sea­son sale starts in Septem­ber and – in the days be­fore the in­ter­net – cul­mi­nated at the NEC Show in Novem­ber, where re­tail­ers switched in to ‘ev­ery­thing must go’ mode. Then there’s a win­ter clear­ance af­ter Christ­mas and into Jan­uary ready for new-sea­son stock ar­riv­ing in March.

WHAT’S IN A SALE?

There dis­con­tin­ued dis­counts are two for on­go­ing lines types and of lines. sale sea­sonal items: Prod­ucts are well dis­con­tin­ued or they’ve been when up­dated. they’ve not sold Dis­con­tin­ued items have the big­gest dis­counts and re­tail­ers will usu­ally lo­cate them all to­gether within the ‘Clear­ance’ pages of their on­line shop, which can be searched via size, type or brand. And there’s al­ways the sale rail in a show­room you can ri­fle through.

THE TIME TO BUY

Into make stock bet­ter late mean­ing fur­ther the Fe­bru­ary po­ten­tial re­duc­tions the re­tail­ers longer deal. on How­ever, you will lin­ger­ing wait often the de­ploy­ing like­li­hood this of your tac­tic size could be­ing re­duce avail­able. the Right now there are huge sav­ings to be made on sum­mer tour­ing gear, lug­gage and race leathers. For ex­am­ple, the now-dis­con­tin­ued Alpines­tars Santa Fe Drys­tar Air jacket is a mesh tour­ing jacket with a wa­ter­proof layer, which is ideal for sum­mer tour­ing. It’s been dropped from £299.99 to £183.99. Brands such as Alpines­tars will dis­con­tinue a style only to re­place it with a very sim­i­lar prod­uct the fol­low­ing year, so you won’t ever feel like you’re rid­ing around in passé kit. Also, keep­ing an eye on new prod­uct news in your favourite bik­ing pub­li­ca­tions will give you a heads up as to which kit is get­ting up­dated for next year. For ex­am­ple, Shoei’s GT-AIR 2 tour­ing hel­met is due to hit the shelves in March which means there could be keen deals on the out-go­ing orig­i­nal.

SHOWS OUT, IN­TER­NET IN

While Novem­ber’s NEC bike show is still a great day out, things aren’t what they used to be be­cause the tac­tic of ‘pile it high and sell it cheap’ has moved to the in­ter­net. Com­pe­ti­tion is fierce be­tween re­tail­ers and it’s pretty much stan­dard prac­tice for them to price match any deal that you’ve found on­line, re­gard­less of whether it’s a cur­rent style or dis­counted item. The up­shot of this is that shop­ping has been shift­ing at an un­prece­dented rate away from your lo­cal show­room to on­line re­tail­ers, who per­haps aren’t even based in the UK.

‘Be a loyal cus­tomer at your favourite mo­tor­cy­cle shop’

How­ever, fight­ing match on­line back some and deals UK of­fer­ing shop as well own­ers to as price of­fer­ing are shop-only deals as re­ward for you beat­ing a path to their door. Cer­tainly for Get­geared, the deals avail­able in-store are al­ways bet­ter than the deals on­line. And, if you are of a stan­dard build, then your lo­cal shop is al­ways go­ing to win out over shop­ping on­line in the clear­ance sec­tions. My tip: be­come a loyal cus­tomer at your favourite mo­tor­cy­cle shop. You will get the bet­ter deals, great ad­vice plus all the ben­e­fits of shop­ping around… you might even get a cup of tea, too.

THE BREXIT EF­FECT

With­out the made have that un­cer­tainty most been it hard want­ing mo­tor­cy­cle spend­ing for around re­tail­ers to be less. ac­ces­sory con­tro­ver­sial, Brexit This as peo­ple means has re­tail­ers are and sit­ting need to on shift ex­cess it, which stock this for au­tumn buyers is bril­liant. Com­bine this op­por­tu­nity with the on­go­ing un­cer­tainty over trade deals and you’ve got the recipe for some un­prece­dented of­fers, if you act now. Buy this au­tumn and into win­ter – while un­cer­tainty lingers, the of­fers will be bet­ter. And, like it or not, if there is a hard Brexit, the pow­ers in White­hall will fo­cus on the ex­port and im­port of cars and phar­ma­ceu­ti­cals a long time be­fore your favourite mo­tor­cy­cle boots from Italy even get a look in. It is en­tirely pos­si­ble that there will be sup­ply is­sues next year.

ARE MY CON­SUMER RIGHTS DIS­COUNTED, TOO?

Sales and dis­counts don’t af­fect your rights. But, hav­ing said that, there are is­sues with pur­chas­ing items that have been dis­con­tin­ued you need to be aware of: lov­ing that tour­ing jacket and trouser combo you bought at a bar­gainof-the-cen­tury price? It’s dis­con­tin­ued, so if the trousers fail af­ter eight months you are un­likely to get the same match­ing pair of pants again as a war­ranty ex­change. Pur­chased an in­cred­i­ble bar­gain? If you need to re­turn it un­der war­ranty, you can’t claim a like-for-like re­place­ment based on func­tion­al­ity, only a re­place­ment to the same value.

…face, like it used to be, can pay div­i­dends

Yes you can buy on­line but do­ing it face to…

Is the Op­er­a­tions di­rec­tor at Get­geared, started there 11 years ago as as­sis­tant man­ager in the Leather­head shop. Been rid­ing for 15 years, ev­ery­thing from Scoot­ers to Har­leys.

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