Britain’s Got Talent duo win public’s vote again!
AN app created by two Birmingham-based former Britain’s Got Talent contestants has secured £100,000 in new funding.
Snoozle is a social alarm clock which allows users to create and send voice messages which play at the time their friends have set their own alarm.
The idea has been developed by Phil and Dan Neale, one half of the singing family quartet The Neales who appeared on the ITV show in 2015.
They duo is aiming to launch the new app early next year after securing £100,000 on the crowdfunding website Seedrs in less than ten hours. Coventry-based investor Eric McClenaghan has also been brought on board to help boost their launch preparations. Snoozle became the number one ‘Investment Opportunity’ during the week of its campaign launch on Seedrs. The funding will now go towards developing the app’s capabilities by enhancing the experience for iOS users and making it available on Android ahead of the official launch.
The longer-term goal is to roll out Snoozle across smart watches and smart speakers such as Amazon Echo and there will also be Snoozle Lullabies which will include guided meditation, sleep inducing nature sounds and other audio.
They said they planned to build a network of ‘Wake Up Artists’ made up of talented, up-and-coming influencers and content creators that Snoozle will help to promote.
Phil Neale said: “I came up with the idea while at university because my girlfriend would send me voice notes on my phone, reminding me about key facts for the next day’s exam.
“I’d manually set these voice messages as my alarm tone and I found that waking up to a friendly and helpful voice was a much more pleasurable and fun way to get a head-start on an important day.
“We want to make the first few minutes of every day better for people and make this the audio platform of sleep.”