French buy sa­fari park

Birmingham Post - - NEWS -

WEST Mid­land Sa­fari Park has been bought by a ma­jor French leisure group.

Loop­ing Group owns theme parks, aquar­i­ums, water parks and wildlife parks across Europe.

The Worces­ter­shire theme park will now form part of a port­fo­lio of 15 parks in France, Switzer­land, Nether­lands, UK, Spain, Por­tu­gal and Ger­many. The new own­ers plan to de­velop the at­trac­tion with new fea­tures.

“We can con­firm that The Loop­ing Group has com­pleted the ac­qui­si­tion of West Mid­land Sa­fari Park,” said a spokesman for the Bewd­ley-based park.

“Fur­ther in­for­ma­tion about this ex­cit­ing de­vel­op­ment will be avail­able later this year.”

WMSP, which at­tracted around 700,000 vis­i­tors in 2018, was opened in 1973 by film star Sophia Loren.

Loop­ing will now count around 4.3 mil­lion vis­i­tors per year and make a turnover in ex­cess of 100 mil­lion eu­ros af­ter the deal.

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