Brewery enters kombucha market
AN INDEPENDENT brewery which has made its name for its range of beers is branching out into the growing kombucha market - its first foray outside of its core sector in its 18-year history.
Purity Brewing Co. has launched Pure Booch, a range of slowbrewed, naturally flavoured and preservative-free kombucha drinks.
The news comes as co-founder and chief executive Paul Halsey announces he is stepping away from the day-to-day running of the Warwickshire-based firm to take on a non-executive role and relocate.
Kombucha is a fermented, sweetened black or green tea and is typically soft or very low in alcohol.
They have grown in popularity for their perceived health benefits and are seen by some as a better alternative to sugery and sweetened soft drinks.
Purity’s new brand comes in four flavours - original, ginger and lime, cranberry and grapefruit - and has been created by Patrick O’Connor, whose Birmingham-born kombucha brewery has now become part of the group.
The new-look roster of drinks joins the company’s well-known beer brands such as Mad Goose, Longhorn IPA, Lawless Lager and Fixie Hybrid Coffee Stout.
The company also runs Purecraft Bar & Kitchen in Birmingham city centre from where its new range of drinks will be on sale alongside its online shop.
Mr Halsey said: “As a long-term user of kombucha, I understand the health benefits but also the versatility it can bring. Being a brewed product, it felt natural to bring a kombucha into the Purity portfolio.
“With it now recognised as one of the fastest growing drinks categories in the UK, we see this investment as a fantastic opportunity for both Purity and Pure Booch.”
Mr O’Connor added: “I’m excited to be partnering with Purity on this new venture.
“It’s our vision for Pure Booch to shake up the market and become one of the leading authentically brewed kombucha brands in the UK.”