New Snobs nightclub set to reopen in ‘Golden Mile’
THE new Snobs nightclub in Birmingham’s Broad Street will be launched on March 13.
One of the city’s most famous nightclubs will close its current premises on Smallbrook Queensway on Saturday.
It will then reopen just ten days later in Cumberland House at 200 Broad Street (formerly Velvet Music Rooms), bringing with it all 45 current staff and creating another 15 jobs.
The new venue will have a
1,450 audience capacity in what will be a downstairs bar and clubroom, with two club dance rooms upstairs.
The opening night on March 13 will feature a VIP launch event, followed by Snobs Wednesday, the famous student night.
The venue has been stripped down to its original brickwork with a new design by architects Tibbatts Abel now being created.
There will also be up to 400 life-sized ‘Snobs faces’ coming out of the walls, recreating one of the club’s original design features.
Snobs, founded more than 50 years ago, has made the move because its current Smallbrook Queensway base has been put at risk as part of the city’s regeneration plans.
Owner Wayne Tracey explained how the move has resulted in a “fantastic opportunity” to relaunch the club using the latest 21st-century designs and electronics.
Mr Tracey said: “The opening of the new Snobs on Broad Street will be a major landmark in the club’s history, making it Birmingham’s most modern and most popular dance venue.
“Our architects at Tibbatts Abel have done a magnificent job on the design, and dozens of skilled workers are now putting in long hours every day of the week on the final fittings.
“We are thrilled to have such a great position on Broad Street to continue the great name, brand, reputation and nightlife that everyone in Birmingham knows as Snobs.
“All 45 staff are coming with us from the club’s old venue, and we will be creating around 15 new jobs because of longer opening hours due to more passing trade in the daytime.”