ARCHERY JUMPS TO SEVENTH MOST POPULAR SPORT ON SOCIAL MEDIA

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Archery jumped 12 places to rank as the seventh most popular sport on major social media platforms in 2021, according to a Sport On Social report published in April by creative consultancy Redtorch.

In the overall global ranking, World Archery was listed behind only the international federations responsible for badminton, volleyball, football, athletics, basketball and cycling. The digital league table has been published annually since 2017 and uses data that is publicly available.

The sport achieved record numbers during the Olympic year, totting up more than 810 million page impressions and 360 million video views in 2021.

The World Archery Facebook page recently topped one million followers, having achieved the highest growth rate of any sport during the Tokyo 2020 Olympic Games. Archery was also rated fourth best on both Twitter and Youtube in the same report.

Of all Olympic sports content on Youtube that topped one million views in 2021, 15% featured archery. Social media views are now considered crucial for growing the sport, especially because mainstream TV in the UK showed almost no archery footage during Tokyo 2020. The most popular Olympic sports in the UK last year were athletics, swimming, artistic gymnastics, diving, and rhythmic gymnastics.