2012 - record-break­ing show brought £6mil­lion boost to city

Bristol Post - - NEWS -

LAST time The Lion King played at the Bris­tol Hip­p­drome, in Au­gust 2012, it was cred­ited with bring­ing in more than £6 mil­lion to the city’s econ­omy.

The award-win­ning mu­si­cal was a sell-out ev­ery night, with the 88 per­for­mances play­ing in front of a to­tal of 165,000 peo­ple.

It un­der­lined its po­si­tion as the big­gest ever tour­ing theatre pro­duc­tion by at­tract­ing vis­i­tors from ev­ery cor­ner of the UK, with 75 per cent of the au­di­ence trav­el­ling from out­side of Bris­tol to see the pro­duc­tion, in­clud­ing as far afield as the Orkneys, East An­glia and North­ern Ire­land.

More than half of the vis­i­tors were vis­it­ing the Hip­po­drome for the first time, gen­er­at­ing huge ben­e­fits to the city.

At the time, John Hallett, manag­ing di­rec­tor of Desti­na­tion Bris­tol, said: “The level of eco­nomic im­pact that an event the cal­i­bre of The Lion King can bring to the city of Bris­tol is ex­tra­or­di­nary.

“We saw a sim­i­lar ef­fect in 2009 with the ac­claimed Banksy ex­hi­bi­tion, which brought tens of thou­sands of vis­i­tors to the re­gion.

“While it is im­pos­si­ble to ac­cu­rately mea­sure this im­pact, after analysing at­ten­dance fig­ures, we be­lieve that through travel, ho­tel ac­com­mo­da­tion, busi­ness in lo­cal shops and restau­rants, The Lion King brought well over £6 mil­lion to the lo­cal econ­omy – as well as en­ter­tain­ing more than 165,000 peo­ple.”

In 2012, specif­i­cally for The Lion King and for the first time in its his­tory, the stalls seat­ing in the au­di­to­rium was re­con­fig­ured to have two aisles, to al­low for the fa­mous an­i­mal pro­ces­sion which opened the show.

And due to the high de­mand for tick­ets, it was the first pro­duc­tion in the Hip­po­drome’s his­tory for which stand­ing room tick­ets were sold.

Chris­ti­aan De Villiers, gen­eral man­ager at the Hip­po­drome in 2012, said the show “brought new au­di­ences and new en­ergy to the theatre, and is sure to stand as one of this his­toric theatre’s most ex­cit­ing and mem­o­rable pro­duc­tions”.

The Lion King brought well over £6 mil­lion to the lo­cal econ­omy – as well as en­ter­tain­ing more than 165,000 peo­ple.

John Hallett in 2012

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.