Brewery: Try a new beer for the New Year
MARSTON’S BACKING NATIONAL INITIATIVE
BURTON brewing giant Marston’s is supporting an alternative to boozefree Dry January – in the form of drinks initiative “Tryanuary”.
As thousands of people vow to give up alcohol for Dry January 2019, Marston’s is calling for drinkers to celebrate the start of the year by sampling a range of new drinks.
Marston’s, which has a brewery in Shobnall Road, Burton, is backing Tryanuary, a nationwide annual scheme which has been held since 2015 aiming to encourage people to try new ales.
Marketing manager for Marston’s beers Jo Wyke said: “Rather than Dry January, we support the ‘Tryanuary 2019’ initiative whereby drinkers might like to try new or local beers that they wouldn’t ordinarily drink.
“In Burton, the spiritual home of brewing, there is a fantastic brewing resurgence and we would love to see people supporting new beers and brewers.
“Beers from our nano-brewery, DE14, are available at the brewery shop on Shobnall Road or in local supermarkets and pubs.”
Jo has recommended a number of Marston’s products, including Resolution, a 4.7 per cent bottle which contains only 85 calories, perfect for those watching their waistline after the Christmas period.
According to Marston’s, the beer still delivers the “quality, character and full flavour that you’d expect.”
The beer is fermented twice to turn all the sugar into alcohol.
Meanwhile, for those taking part in Dry January, the zero-alcohol Warsteiner Premium Fresh is available, as well as a low alcohol, 0.5 per cent Erdinger.
Thousands of people are set to give up alcohol for the entire month of January following a typically booze-heavy December of Christmas celebrations.
Other beer-makers create their own alcohol-free or low-alcohol brews ideal for those taking on the challenge. Molson Coors, which also has a Burton brewery in Station Street, offer drinks such as Bavaria 0.0 and Rekorderlig noalcohol strawberry and lime cider. Popular lager San Miguel also offers a completely alcohol-free lager, made up of a pale blonde colour with “malty notes of barley”.
In Burton, the spiritual home of brewing, there is a fantastic brewing resurgence.
Jo Wyke