Brew­ery: Try a new beer for the New Year

MARSTON’S BACK­ING NA­TIONAL INI­TIA­TIVE

Burton Mail - - News - By BEN WAL­DRON ben­jamin.wal­[email protected]­plc.com @BenWal­dron96

BUR­TON brew­ing gi­ant Marston’s is sup­port­ing an al­ter­na­tive to booze­free Dry Jan­uary – in the form of drinks ini­tia­tive “Tryan­uary”.

As thou­sands of peo­ple vow to give up al­co­hol for Dry Jan­uary 2019, Marston’s is call­ing for drinkers to cel­e­brate the start of the year by sam­pling a range of new drinks.

Marston’s, which has a brew­ery in Shob­nall Road, Bur­ton, is back­ing Tryan­uary, a na­tion­wide an­nual scheme which has been held since 2015 aim­ing to en­cour­age peo­ple to try new ales.

Mar­ket­ing man­ager for Marston’s beers Jo Wyke said: “Rather than Dry Jan­uary, we sup­port the ‘Tryan­uary 2019’ ini­tia­tive whereby drinkers might like to try new or lo­cal beers that they wouldn’t or­di­nar­ily drink.

“In Bur­ton, the spir­i­tual home of brew­ing, there is a fan­tas­tic brew­ing resur­gence and we would love to see peo­ple sup­port­ing new beers and brew­ers.

“Beers from our nano-brew­ery, DE14, are avail­able at the brew­ery shop on Shob­nall Road or in lo­cal su­per­mar­kets and pubs.”

Jo has rec­om­mended a num­ber of Marston’s prod­ucts, in­clud­ing Res­o­lu­tion, a 4.7 per cent bot­tle which con­tains only 85 calo­ries, per­fect for those watch­ing their waist­line after the Christ­mas pe­riod.

Ac­cord­ing to Marston’s, the beer still de­liv­ers the “qual­ity, char­ac­ter and full flavour that you’d ex­pect.”

The beer is fer­mented twice to turn all the sugar into al­co­hol.

Mean­while, for those tak­ing part in Dry Jan­uary, the zero-al­co­hol Warsteiner Premium Fresh is avail­able, as well as a low al­co­hol, 0.5 per cent Erdinger.

Thou­sands of peo­ple are set to give up al­co­hol for the en­tire month of Jan­uary fol­low­ing a typ­i­cally booze-heavy De­cem­ber of Christ­mas cel­e­bra­tions.

Other beer-mak­ers cre­ate their own al­co­hol-free or low-al­co­hol brews ideal for those tak­ing on the chal­lenge. Mol­son Coors, which also has a Bur­ton brew­ery in Sta­tion Street, of­fer drinks such as Bavaria 0.0 and Reko­rderlig noal­co­hol straw­berry and lime cider. Pop­u­lar lager San Miguel also of­fers a com­pletely al­co­hol-free lager, made up of a pale blonde colour with “malty notes of bar­ley”.

In Bur­ton, the spir­i­tual home of brew­ing, there is a fan­tas­tic brew­ing resur­gence.

Jo Wyke

Marston’s, which has a brew­ery in Bur­ton, is sup­port­ing an ini­tia­tivewhereby drinkers might like to try new or lo­cal beers

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