Store going bananas about food poverty
CENTRAL England Co-op shoppers purchasing Fairtrade bananas in its stores this summer will also be helping to tackle food poverty in their community as part of a new campaign.
From tomorrow to August 28, any purchase of Fairtrade bananas made in the retailer’s 262 food stores will see Central England Co-op donate 10 per cent of the sale to Fareshare Midlands to help ensure families struggling in these uncertain times are supported.
The society is continuing to work with long-term partner Fareshare Midlands to provide vital food during the summer months that will help ensure those at risk of ‘holiday hunger’ continue to eat well and stay healthy.
Hannah Gallimore, Central England Co-op corporate responsibility manager, said: “Our long-standing relationship with Fareshare Midlands has had a life-changing impact for people in our communities in the years we have been working together and as the demand for support continues to grow during these uncertain times, we are proud to stand with them to help those in need.
Fareshare Midlands expect to support around 60,000 children over the six weeks of the summer holidays this year and supply approximately 480,000 pieces of fruit.
Simone Connolly, director for Fareshare Midlands, said: “We’re thrilled to be working with Central England Co-op again this summer holidays. The Covid-19 pandemic has hit communities hard, and many parents are struggling to afford food for their children, particularly during school holidays when free school meals aren’t available.”