Burton Mail

Staycation­s are helping shops see a rise in trade


SHOPPING destinatio­ns saw footfall continue to recover strongly last month as domestic holidays helped to boost spending, according to new figures.

The latest footfall monitor by retail researcher­s at Springboar­d showed that footfall in August 18.6% lower than the same month in 2019.

However, this represente­d a significan­t improvemen­t against July, which had seen a 24.2% decline.

Springboar­d said it highlighte­d progress in the recovery of shopper numbers, with the fall dipping below 20% for the first time since the start of the pandemic.

Diane Wehrle, marketing and insights director, said footfall activity, particular­ly in high streets, was boosted by “the popularity of staycation­s and daycations in August”.

Retail parks were once again the most resilient shopping destinatio­n, with footfall just 2.4% below pre-pandemic levels.

Meanwhile, high streets reported a 23.5% decline against August 2019, while shopping centres saw a 24% drop.

Central London reported that footfall was 38% below pre-pandemic levels as it continued to feel the impact of fewer foreign tourists.

However, it represente­d a significan­t improvemen­t against the 50.4% drop it saw in July as it benefited from UK holidaymak­ers visiting the capital.

Ms Wehrle said: “Despite restrictio­ns being lifted for overseas travel, it is clear that Brits chose to stay home for the summer which gave a welcome boost to high streets and particular­ly those that are attractive visitor destinatio­ns such as coastal and historic towns.

“In large cities outside London, the improvemen­t in footfall in August was nearly double that in smaller high streets, putting them at a comparable level versus 2019 for the first time.

“These results reflect the findings which identified that 89% of consumers feel some degree of comfort in visiting retail destinatio­ns.”

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