Giving children a smile with toy appeal success
SUPERMARKET WILL DONATE 10,000 PRESENTS THIS YEAR
CENTRAL England Co-op customers and members in Burton and South Derbyshire have helped to bring smiles to children’s faces this festive period by donating 10,000 presents and stocking fillers as part of a special Christmas toy appeal.
The items were dropped off at special donation points located in all 262 stores across 16 counties, as well as at its 132 Funeral Homes, up until December 3 as shoppers took on the challenge in these uncertain times to give children who may otherwise have gone without a gift to unwrap on Christmas Day.
All of the presents have now been shared out via local charities, community groups, food banks and hospices who are handing them to as many children as possible to help spread muchneeded festive cheer.
Debbie Robinson, Central England Co-op chief executive, said: “We cannot thank our members, customers and colleagues enough for supporting our Christmas Toy Appeal which will ensure thousands of children have a present to open on Christmas morning.”
Items donated during the appeal included puzzles, games, soft toys, books, art materials, dolls/figures and even skateboards and scooters.
Four events were held across the country to coincide with the appeal, which saw the Co-op Christmas lorry stop off to take on donations from locals with festive fun and food on offer. Well over a thousand toys were donated at these events alone.
Major organisations supported by this year’s Christmas Toy Appeal included Rainbows Hospice who received a donation of toys for the third year running.
Kate Golding, head of organisational giving at Rainbows, said: “At Rainbows, we can always put toys to good use for our children, young people and their siblings – not only at Christmas but throughout the year. Thank you so much to everyone who donated a toy, we really appreciate it and wish you all a very merry Christmas!”
Locally, other organisations the society worked with included The Young Ones which received 200 toys from stores in Burton to help put a smile on local youngsters faces this Christmas.
Eileen Banton, from The Young Ones, said: “Thank you to generous Central England Co-op customers who through their kindness are going to ensure on Christmas Day children will have a smile on their faces and have wonderful Christmas memories on what it should be a happy day. They have truly made that difference - a huge thank you from The Young Ones.”