SUSTAINABLE MATERIALS

Once a niche category, sustainable trainers have gone mainstream thanks to dedicated brands and the efforts of major retailers.

“In the last 12 months, sales of sustainable footwear have seen a 23% increase,” says Mark Hoyal-Mitchell, head of Shoeaholics. “We’ve entered a new era, where your favourite kicks just got an environmentallyconscious makeover.”

Jamie Hyam, sneaker expert from The Sole Supplier, says that following the pandemic, shoppers are

Veja Campo, £115, Shoeaholics

more concerned with the environmental impact of their purchases: “Consumers are looking to invest in brands which are shown to be active towards issues such as plastic consumption, sustainable operations and renewable materials.”