COLOUR HAS MANY CONNECTIONS
But it’s not as simple as saying a specific colour can result in a specific kind of emotion. “It’s a lot to do with associations,” Shakaila notes. “Some of them are general, but some can be specific to you.”
Stitch Fix found people associate the colour yellow with optimism, brightness, and those things bring happiness and joy, while 30% said the colour blue makes them feel calm. The study also found red is associated with feeling energetic. “We can say we associate red with things like love and those kind of objects like bright red hearts,” she continues. “So basically we experience certain emotions when we’re wearing certain colours, because we associate specific colours with specific things.”