Campaign UK

Sky seeks ad agency amid sports chan­nels shake-up

- By Gur­jit De­gun

Sky is speak­ing to cre­ative agen­cies as it pre­pares to shake up its sportssub­scrip­tion ser­vice.

The broad­caster has ap­proached shops as it con­sid­ers mak­ing changes to its cus­tomer pack­ages for Sky Sports.

It cur­rently works with Adam & EVE/DDB, Broth­ers and Sis­ters, FCB In­ferno and WCRS.

Sky is fac­ing in­creas­ing com­pe­ti­tion from BT Sport, with which it shares cov­er­age of the Premier League foot­ball com­pe­ti­tion.

The cur­rent sea­son is the first in which Premier League matches have been shown on a Fri­day evening. Ahead of the start of the 2016/17 sea­son, Gary Hughes, head of foot­ball at Sky Sports, said that it would be “our big­gest ever”.

The lat­est Sky Sports ad was cre­ated by Broth­ers and Sis­ters and broke in July last year. It fea­tured David Beck­ham pro­mot­ing Sky’s Premier League cov­er­age.

The broad­caster charges TV cus­tomers £49.50 a month for the Sky Sports bun­dle, which in­cludes the stan­dard pack­age.

Last month, Sky an­nounced plans to of­fer its Sky Q ser­vice with­out the need for a satel­lite dish in 2018.

Sky de­clined to com­ment.

 ??  ?? Sky Sports: ads fronted by Beck­ham
Sky Sports: ads fronted by Beck­ham

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