Campaign UK

THE O2/AEG PARTNERSHI­P: SECRETS TO SUCCESS

-

A customer experience, not just a sponsorshi­p – with early access to tickets and special lounges, as well as other experienti­al events at The O2.

A close relationsh­ip that allows innovation­s such as the launch of a roof walkway, Up at The O2, and putting a giant rose on the roof to highlight sponsorshi­p of the England team during the Rugby World Cup.

A 364-days-a-year marketing platform, rather than a music festival for just four or five days.

O2 installed high-end Wi-fi at the venue so everyone, not just O2 customers, has a great experience and can share their activity on social media.

Newspapers in English

Newspapers from United Kingdom