THE O2/AEG PARTNERSHIP: SECRETS TO SUCCESS
A customer experience, not just a sponsorship – with early access to tickets and special lounges, as well as other experiential events at The O2.
A close relationship that allows innovations such as the launch of a roof walkway, Up at The O2, and putting a giant rose on the roof to highlight sponsorship of the England team during the Rugby World Cup.
A 364-days-a-year marketing platform, rather than a music festival for just four or five days.
O2 installed high-end Wi-fi at the venue so everyone, not just O2 customers, has a great experience and can share their activity on social media.