Campaign UK

THE O2/AEG PART­NER­SHIP: SE­CRETS TO SUC­CESS

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A cus­tomer ex­pe­ri­ence, not just a spon­sor­ship – with early ac­cess to tick­ets and spe­cial lounges, as well as other ex­pe­ri­en­tial events at The O2.

A close re­la­tion­ship that al­lows in­no­va­tions such as the launch of a roof walk­way, Up at The O2, and putting a gi­ant rose on the roof to high­light spon­sor­ship of the Eng­land team dur­ing the Rugby World Cup.

A 364-days-a-year mar­ket­ing plat­form, rather than a mu­sic fes­ti­val for just four or five days.

O2 in­stalled high-end Wi-fi at the venue so ev­ery­one, not just O2 cus­tomers, has a great ex­pe­ri­ence and can share their ac­tiv­ity on so­cial me­dia.

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