Campaign UK

KRAFT WITHDRAWS UNILEVER TAKEOVER BID

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Kraft Heinz has with­drawn its of­fer to merge with Unilever af­ter a pub­lic re­jec­tion from the An­glo-dutch com­pany. In a joint state­ment on 19 Fe­bru­ary, Kraft and Unilever an­nounced the with­drawal of the pro­posal. Daryl Field­ing, who worked at Kraft as Euro­pean vice-pres­i­dent of mar­ket­ing and part­nered Unilever dur­ing a spell at Ogilvy & Mather, said the merger would have been “a hell of a cul­ture clash”.

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