Campaign UK

KRAFT WITHDRAWS UNILEVER TAKEOVER BID

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Kraft Heinz has withdrawn its offer to merge with Unilever after a public rejection from the Anglo-dutch company. In a joint statement on 19 February, Kraft and Unilever announced the withdrawal of the proposal. Daryl Fielding, who worked at Kraft as European vice-president of marketing and partnered Unilever during a spell at Ogilvy & Mather, said the merger would have been “a hell of a culture clash”.

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