Campaign UK

Haven seeks agency ahead of ad push

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Haven, the hol­i­day com­pany, is seek­ing an ad agency for strat­egy and cre­ative work ahead of a new cam­paign.

The brand, which is a sub­sidiary of But­lins owner Bourne Leisure, has con­tacted above-the-line shops with a re­quest for in­for­ma­tion.

The process is be­ing run by Haystack. Haven most re­cently worked with travel and leisure mar­ket­ing agency Souk, which is repitch­ing.

Sarah Chapman joined Haven as head of mar­ket­ing com­mu­ni­ca­tions in Oc­to­ber last year. She was pre­vi­ously at Skoda.

In De­cem­ber 2014, Haven launched the “Days” cam­paign, which com­prised TV spots cre­ated by Souk.

Me­di­a­com won Haven’s UK me­dia ac­count in 2015. Arena Me­dia had pre­vi­ously held the busi­ness for 11 years.

For­mer Proc­ter & Gam­ble mar­keter Roisin Don­nelly is a non-ex­ec­u­tive di­rec­tor at Bourne Leisure.

A Haven spokesman con­firmed the re­view but had no fur­ther com­ment.

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