Campaign UK

‘Friendly com­pe­ti­tion can spur you on’

- PARRY JONES

I would like to share with you a con­ver­sa­tion I had with a bright twen­tysome­thing who works in mar­ket­ing:

“Do you think I should change jobs?”

“Why?”

“I’ve been here two years.”

She re­veals she likes her com­pany, the peo­ple she works with and is learn­ing loads.

“So…”

“It’s just that my friends and I all think that, if you don’t move jobs ev­ery cou­ple of years, you aren’t mak­ing the most of your ca­reer. So I think I should move.”

I’m not sure my re­sponse was the mix of com­pas­sion and sage ad­vice that I would have hoped to de­liver in such a sit­u­a­tion. So thanks, Cam­paign, for giv­ing me an­other go.

A ca­reer should not be judged by the num­ber of brands on your CV but by the im­pact you make. Chang­ing jobs is a means to an end, not an end in it­self. If you find the right place, stay. Cre­ate some­thing you are proud of. Here’s how.

ALIGN YOUR GOALS WITH THOSE OF YOUR BUSI­NESS.

At The Spe­cial­ist Works, ev­ery­one is on a bonus scheme – and it’s a joy when we get to pay it each quar­ter. If you make a dif­fer­ence to your busi­ness, cre­ate growth, make clients happy and are a pos­i­tive in­flu­ence on the team around you, you’ll get pro­moted and paid more. And if you have a de­cent man­ager, they will get a kick out of your pro­gres­sion.

CARE. GEN­UINELY. Clients. Sup­pli­ers. Col­leagues. They’ve all got their own pres­sures, chal­lenges and dreams. They’ll love you for car­ing. But here’s a se­cret: you’ll win if that car­ing is gen­uine. Find­ing out I’d made it into 30 Un­der 30 wasn’t the high­light of my evening. It was phon­ing my col­league Sian, telling her she’d made it too and hear­ing her friends cheer in the back­ground.

I’ve had the hon­our of man­ag­ing a few peo­ple who didn’t be­lieve they could achieve what I knew they could. See­ing col­leagues grow and achieve their po­ten­tial is a joy.

SUR­ROUND YOUR­SELF WITH PEO­PLE WHO IN­SPIRE YOU. Make sure you work with man­agers who in­spire you and col­leagues who set the bar for you to aspire to. Friendly com­pe­ti­tion can spur you and your col­leagues on to do great things. If you do the hir­ing, look for peo­ple who are, or have the po­ten­tial to be, bet­ter than you.

TREAT EV­ERY­ONE AS YOUR EQUAL. Ev­ery busi­ness has dif­fer­ent lev­els of se­nior­ity but the era of bosses talk­ing down to staff is gone – or it should be. Any busi­ness that re­lies on in­no­va­tion needs all its staff work­ing to­wards that goal. Look for open-plan of­fices, where the chief ex­ec­u­tive sits in the same room as staff and takes the time to meet ev­ery one of them. Hold reg­u­lar team strat­egy ses­sions – a good idea is a good idea, no mat­ter how ex­pe­ri­enced the per­son who comes up with it is.

KEEP RAIS­ING THE BAR. While I’m ad­vo­cat­ing find­ing the right place and stay­ing to make an im­pact, you should never stand still. Keep in­no­vat­ing. Keep push­ing to do more. Be proud of what you have achieved and then raise the bar higher.

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