Campaign UK

Un­timely move

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You don’t get to choose when a real fire hits, but Voda­fone must have re­gret­ted the un­ex­pected drill at its New­bury of­fice on Fri­day, which un­help­fully hap­pened right af­ter the brand re­leased its new TV spot by Ogilvy & Mather. How­ever, thanks to Voda­fone’s very own mo­bile-phone sig­nal, staff could pro­vide vi­tal info to Cam­paign from the fire assem­bly point.

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