Campaign UK - 2017-02-24

• 100 YEARS of GOVERNMENT ADVERTISIN­G
• Sky seeks ad agency amid sports channels shake-up
• Sainsbury’s launches Home brand in non-food overhaul
• Ladbrokes Coral appoints the7stars
• MOBILE WORLD CONGRESS 2017
• HAS THE INTERNET REALLY MADE EVERYTHING SH*T?
• A ‘QUANTUM LEAP’ FOR TRANSPAREN­CY?
• There’s more to life than profit
• PICK OF THE WEEK
• THE O2/AEG PARTNERSHI­P: SECRETS TO SUCCESS
• KRAFT WITHDRAWS UNILEVER TAKEOVER BID
• MWC NEWS AVAILABLE ON CAMPAIGNLI­VE
• BOTTOMLEY JOINS RALPH LAUREN
• DYE DEPARTS JWT LONDON
• MULLENLOWE ADDS TO MANAGEMENT LINE-UP
• O&M HIRES THREE MANAGING PARTNERS
• TURKEY OF THE WEEK
• Renault targets non-buyers in new marketing strategy
• More countries join call for stricter production rules
• Gumtree relaunch boosts users by 24%
• Ad icons to promote 100 years of British advertisin­g
• Unilever launches site to publicise roster agencies
• Change ads or risk being ignored, brands warned
• MCDONALD’S
• Intrusive social ads should be avoided, experts say
• Haven seeks agency ahead of ad push
• SOCIAL VIDEO TIPS
• PITCH UPDATE
• RANDOM ACTS OF CREATIVITY: THE ART OF ATTENTION IN THE DIGITAL AGE
• LIBBY ROBINSON
• ROB NORMAN
• HASEEB-UR-RAHMAN
• FROM ADVERTISIN­G TO ACTIVISM
• One thing Pritchard’s speech failed to cover
• WHY WE’RE L VING
• Q Is ad-blocking a declining problem for mobile marketers?
• THINGS WE LIKE...
• Telecoms is locked in battle with tech over media spoils
• An innovation Alexander Bell would approve of
• Behind every masterpiec­e there lies a good brief
• Real life is analogue
• My bag of ‘Nos’
• Stop banging on about the good old days
• ON THE CAMPAIGN COUCH WITH JB
• ‘Friendly competitio­n can spur you on’
• Off your roster
• LUCAS PEON
• LAURA JORDAN BAMBACH
• ‘People see brands as their property – mess with them at your peril’
• The award goes to…
• There are some things worth dressing up for
• Untimely move

Campaign UK - 2017-03-17