Grey London shoots up billings rankings
TOP 100 AGENCIES RANKED BY NIELSEN
Grey London had the biggest proportional rise in billings in 2016 among the top ten ad agencies.
The WPP shop, whose billings increased 24.8% to £271.2m, rose three places to fourth in the rankings, according to figures from Nielsen.
Grey’s top accounts were Vodafone, Procter & Gamble, Glaxosmithkline and Volvo. It won Marks & Spencer in August and the first work will be released in April. However, it lost Vodafone to Ogilvy & Mather at the beginning of this year.
Abbott Mead Vickers BBDO remains top of the table, even though its billings fell 3.2% to £516.3m. Mccann Erickson held on to second spot, as billings grew 9.2% to £390.1m.
There were two new entrants in the top ten, with Publicis UK rising four places to seventh and Saatchi & Saatchi climbing from 12th to tenth. TBWA UK and Y&R London were knocked down to 11th and 13th respectively.
WCRS had the biggest proportional fall in billings in 2016 among the top ten agencies. The Engine-owned shop fell five spots to ninth after a 23.4% drop in billings from £282.1m the previous year to £216m.
Among the top 20, Karmarama was the biggest riser, with billings up 28.7% to £119.4m.
Mullenlowe London and M&C Saatchi fell out of the top 20 to 21st and 24th respectively.