CHEMISTRY AND KITCATT NOHR IN CRM MERGER

Chemistry and Kitcatt Nohr are merging into Digitaslbi to create a CRM division for Publicis. Sapient. The Digitaslbi CRM hub will launch in April with 85 staff. It will be led by Kitcatt Nohr managing director Hattie Whiting (pictured), who will continue to report to Michael Islip, UK chief executive of Digitaslbi. Emma Rush, managing director at Chemistry, will become managing director of data services and transformation for Publicis UK.