TURKEY OF THE WEEK

Simon Gwynn thinks Mondelez is barking up the wrong tree in this brand crossover campaign: “There’s nothing wrong with using celebrity couples as a metaphor for the Oreo and Dairy Milk in these new products. The problem lies in the fact that while both of those snacks are quite appealing on their own, Eamonn Holmes and Fleur De Force are not.”

BRAND Cadbury Dairy Milk TITLE A match made in heaven AGENCY The Story Lab CLIENT Joanna Dias, brand manager, Mondelez International