CHLOE POPE AND JESSICA MORRIS

Chloe Pope and Jessica Morris joined forces while studying advertising in Watford at West Herts College. After a stint at Dare, where they picked up two accolades – Creative Circle’s most promising newcomers and best new team at the British Arrows – they moved to A&E/DDB, where they have been for the past two years. So far, the duo has worked on Harvey Nichols, Volkswagen, Mccain, the

Financial Times, Pears and John Lewis across TV, online, posters, radio and digital.

They share an addiction to Earl Grey tea.

Morris believes the focus on craft is key to the agency’s success. “Every campaign has a strong focus on craft. This is in contrast to Dare, which was very digital and very focused on technology and the end product,” she says. It is an approach that resonates with Pope, who explains that the “devil’s in the detail” when it comes to ensuring the best creative sees the light of day.

“There are so many interesting briefs and we will grow the more work we do,” Morris says. The chance to work with a wide range of clients has always been top of the duo’s agenda. Yet the agency’s collaborative approach does have a drawback – the struggle to get that ever-elusive thinking space at its Paddington HQ. “The layout of the building doesn’t allow any privacy for creative teams so sometimes it is hard to find a quiet area,” she says.

The duo is sanguine when it comes to the challenges facing female creatives in the industry. Morris says: “I don’t think we have experienced any barriers in our career together. It is a really exciting time to be a female creative.”