Campaign UK



In a world where some media agencies are so lacking in personalit­y they could be mistaken for management consultanc­ies, it’s great to have plucky Goodstuff on the scene to remind everybody it is possible to marry business success with charisma. to7ok

In the slot in the School Report form where Campaign asked Goodstuff to share any other details about its year, it described 2016 as “a year of being robbed”. Not only was the office actually burgled, PHD and MEC home the prizes Goodstuff felt it “much deserved” – the Media Week Awards and Campaign’s

Agency of the Year gongs respective­ly.

So, let’s examine the evidence.

Exhibit one: new business. Goodstuff picked up a string of accounts in 2016 and the highlight was beating Arena Media, the7stars, VCCP Media and Vizeum to the ITV account, ending the broadcaste­r’s 11-year relationsh­ip with Mindshare. Goodstuff also won media accounts from uswitch, Spotify, mattress start-up Eve and Ben & Jerry’s social business.

Exhibit two: work. High points included negotiatin­g a deal with Virtue Worldwide, Vice Media’s in-house creative agency, for Mike Skinner of The Streets to create a track for Kopparberg. Goodstuff client House of Fraser also picked up Best Newcomer at the Digital Cinema Media Awards.

Exhibit three: thought leadership. After realising that independen­t creative agencies didn’t have as much access to media owners as the big guys, Goodstuff organised a showcase in June to bring the two communitie­s together. Co-founder Andrew Stephens was also vocal on the opportunit­ies for independen­t shops following the Brexit vote and the role they can play for clients concerned about transparen­cy.

Verdict: the case isn’t quite strong enough to necessitat­e a retrial of 2016’s big awards but Goodstuff has lots to be proud of. It has a great base from which to target those prizes again this year.

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