Campaign UK


Creative agency, owned by Bluefocus


2 016 was We Are Social’s first full year in its new base in Shoreditch and the year when the agency began to relocate its offer to brands. In November, it launched “#Madeforyou”, a campaign for Youtube highlighti­ng some of the stars who have made their names on the platform. This marked the first time that We Are Social acted as lead strategic and creative agency on a through-the-line campaign.

In May, the shop brought in Daniel Evans from The & Partnershi­p’s Alltogethe­rnow as associate creative director, along with its first shooting director, Dan Vallint-riggs (although he later left to go freelance). The appointmen­ts were part of what We Are Social says is a new focus on short film, animation and photograph­y, which has led to output including a music video for Adidas featuring grime star Stormzy and Manchester United’s Paul Pogba. There was also innovative work such as a Facebook Messenger ordering bot for Domino’s – one of 13 new clients that We Are Social pulled in during 2016.

Other wins included Visa, Lavazza, Linkedin, Diesel, Samsung and Pepsico. But the agency waved goodbye to Mastercard, Mondelez Internatio­nal, Tesco and a quartet of Heineken brands.

In a year in which many felt cast adrift by the way the world was going, We Are Social sought to establish itself as a guiding hand with an increased focus on thought leadership. In early November, just days before the US presidenti­al election, research and insight director Andre van Loon alarmed many

readers by warning in an article that Donald Trump was winning the social media war against Hillary Clinton. And we know what happened next.

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